AAF, the American Advertising Federation, is the oldest national advertising trade association, that represents every different avenue of the advertising industry, and they act as the “Unifying Voice for Advertising.” AAF’s membership is composed of about 100 blue chip corporate members, including the nations leading advertisers. They stretch their memberships all the way from the corporate ladder all the way down to education, where which they have college chapters. Having over 200 college chapters so far, which include over 6,500 student members. AAF operates and hosts the Advertising Hall of Fame, the ADDY Awards, and many more, some just involving school chapters, and some for everyone. With a membership you receive valuable information for future clients and others that is doing that same thing in the industry, which you can use for your entrepreneurial needs. The mission statement for AAF is “The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.”
AAF does way too much not to enjoy their services. They educate members on the latest trends in technology, creativity and marketing. They promote diversity in advertising by encouraging the recruitment of people of diverse cultures. Providing programs to assist local association volunteer leadership. They also protect and promote advertising at all levels of government through grassroots activities.
As I begin to establish NuProdigy Media and myself into the industry more, I will be obtaining a membership with AAF, its very beneficial so why not. Their corporate membership is what I will be pushing for which it includes corporate member networking events, sponsorship opportunities, and recruitment opportunities of the nation's top advertising and marketing students. As a community in the advertising industry need to be more attached to each other in a sense, and this is a good step one.