The
entertainment industry is almost amazing when it comes to how things are done
and how much work goes into one project not even thinking about how many people
it takes to get some things done in a timely fashion. At the same time in the
entertainment industry it is that quick to find yourself in harm way when it
comes to legal issues. There’s so many ways to end up in court; just simply
creating a piece of artwork and posting on a social media is not that safe
anymore.
Looking at three
cases that could impact my company really helped in showing me that I always
need to double check things, ask questions, and have all contracts written
correctly. The first case I looked at was the fact that the Subway footlong
subs aren’t really a foot long. They have had many claims against them saying
that the footlong is really only eleven inches verses twelve inches, and being
fraudulent and deceptive to the public. Which the footlong represents $142M of
there sales. This specific case showed me that when it comes to advertising,
being creative could really hurt you. Calling one thing something that it is to
make revenue will always bite you in the end. Me being right in the middle of
creating advertisement I may want to help lookover for things like that in
scripts and props, just to better help the client.
The second case
that I did a little research on was that TV Networks filed legal claims saying
that skipping commercials is copyright infringement. Mainly focusing on the
DISH subscribers with the Hopper feature are recording television show and
skipping the commercials when they later view the recording. To be honest me
personally, I don’t see why even start a case on this subject matter. It’s the
same thing as purchasing a DVR and doing the same thing recording your favorite
TV shows then when you later watch them you skip the advertisements, many
consumers want to watch a show for the show and not the three to four minutes
of ads. Reading over this case was a little comedic because there is really no
real argument.
There was an
company called Areo starting in New York, which provided live cable television
to online members and also provided a DVR service, that allowed them to record
for later viewing. NBC and some other local stations sued Areo, claiming that
the retransmissions of their signals were copyright infringement on public
performances of copyrighted work. This shows me that there is always better
things that come up, new ways of doing things and if you want to move for ward
with the big guys you have to be ready. I should be able to provide services
for those online ad holders and move forward with the new generation.
There are legal
issues when it comes to any industry or any topic, but as an entrepreneur you
have to know what you’re stepping into, and do the research.
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